Walmart Campaign

Overview:

Xpel aimed to boost sales for their hero SKU in Walmart after experiencing a seasonal dip in September. They needed a strategy to increase brand awareness, create engaging video content, and drive higher unit sales.

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Problem:

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Despite strong in-store performance during spring and early summer, online traction declined, requiring a refreshed marketing push to sustain and grow sales.

Process:  

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• Video Campaigns: Developed testimonial-driven content featuring real user experiences and multiple 5-star reviews to build trust and social proof.
• UGC Creative: Produced three high-quality user-generated content (UGC) videos, showcasing key benefits in an authentic way.
• Paid Media Strategy: 
  
  • Launched Meta & TikTok ad campaigns with a video engagement objective, optimizing for 6-second focused views.
  • Achieved 660,656 focused views on TikTok with a 15% result rate, aligning with top industry benchmarks.
  • Maintained a $5.34 CPM, staying on the lower end of industry costs.
• Retail Media Integration: 
  
  • Executed a Walmart Connect campaign to enhance discoverability and conversion.
  • Delivered an 18.71% conversion rate, outperforming industry averages.
  • Drove 2,000+ units sold in just four months, exceeding previous online performance by 141% while maintaining a 3x ROAS.

Outcome:

Xpel’s targeted approach successfully reversed the sales dip, strengthening both brand awareness and conversion rates. The integrated social + retail media strategy provided a scalable and repeatable framework for future campaigns.