Strategy
TikTok
Overview:
MuscleMeds, a leading beef protein supplement brand, struggled to gain traction on TikTok despite the platform’s increasing role in social commerce. With TikTok projected to grow in-app purchases by 67% by 2026, it was crucial for MuscleMeds to establish a presence and connect with a younger, engaged audience.
Problem:
MuscleMeds had no real presence on TikTok, no strategy, and little engagement. The goal was to:
- Build brand awareness and authority on TikTok
- Increase organic reach and engagement
- Use paid amplification to maximize high-performing content
Process:
To kickstart growth, we implemented a three-pronged approach:
- Content Strategy & Creation – Developed engaging, fitness-focused videos tailored to TikTok’s algorithm and audience behavior.
- Consistent Posting & Engagement – Shifted to a structured daily posting schedule to improve visibility.
- Paid Social Optimization – Identified top-performing content and boosted strategically to maximize views, engagements, and follower growth.
Results:
- 1,000+ new followers in 60 days
- 100K+ video views across the platform
- 3,500+ engagements, increasing organic reach
"JN Marketing brought a clear vision and execution strategy that transformed our TikTok presence. In just two months, we saw explosive engagement, stronger brand awareness, and a real connection with our audience.”
Gerard
CEO