Google Ads

Overview:

Bambi Baby, a leading retailer in the baby furniture industry, faced significant challenges during

the peak of the COVID-19 supply chain crisis. Rising shipping costs, increased cost of goods,

and shifting consumer spending patterns were impacting sales—especially in high-ticket nursery sets.

Problem:

Bambi Baby had been investing heavily in Google Ads through an external agency. However,

while the agency excelled at implementation and adjustments, they lacked a clear, structured

strategy to maximize profitability. The brand needed a smarter approach to its campaigns to

drive conversions and revenue efficiently.

Process:

To turn things around, I conducted an in-depth audit of their existing Google Ads setup and identified key areas for improvement:

• Campaign Restructuring: Redesigned the entire campaign structure, focusing on hero SKUs and top-performing brands.
• Keyword Optimization: Shifted budget allocation towards high-intent, conversion-driving keywords.
• Bidding & Budget Strategy: Adjusted bidding models and ad placements to maximize ROAS while navigating rising costs.

‍

Results:

Within just three months, my restructured campaigns outperformed all others, delivering:

‍+54% increase in transactions
+64% increase in revenue
+7% increase in average order value (AOV)

The new campaign structure proved so effective that it remained in use for several years, driving continued success for Bambi Baby.