Website Redesign

Overview:

MHPstrong.com had not undergone a major website update in several years, leading to declining sales and low conversion rates.

While the brand maintained a loyal customer base of older demographics who have been with MHP since 1997, the newer generation was not engaging or converting.

The goal was to modernize the website while preserving brand identity, improving functionality, and increasing conversions.

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Problem:

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MHP's outdated website struggled with:

• A lack of engagement from newer customers
• Slow load times, impacting user experience
• Inconsistent product pages with little informative content
• Minimal use of modern digital storytelling techniques

Process:

To address these challenges, we executed a comprehensive website revamp focusing on:

Modern Design & Brand Consistency – Collaborated with designers and developers to give the site a fresh, modern look while maintaining MHP’s signature colors and brand elements.

Performance Optimization – Focused on functionality and speed, ensuring a seamless user experience. Reduced load times by 63% for faster browsing.

Enhanced Product Pages -Introduced UGC video content to showcase real-life results, strengthening credibility. Built out bold brand messaging and motion graphic design elements to create an engaging experience.

Mobile-First Approach – Optimized the entire site for mobile, recognizing that 90% of user sessions come from mobile devices.

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Results:

Since the new website launch (4 months post-revamp):

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Sales increased by 20%
Orders grew by 28%
Website sessions up by 5%
New user acquisition surged by 48%

By modernizing the website while improving performance and content, MHP has successfully resonated with a new generation of customers while maintaining loyalty from its long-standing base.